The Challenge
Beehive's AutoBid module, a key feature of the platform faced issues on mobile website with complex navigation, lack of intuitiveness, and reduced efficiency. Users experienced difficulties due to the extensive 18 taps and 12 screen loads required, leading to dissatisfaction and reduced engagement.
The Solution
Enhancements to the AutoBid module focused on streamlining interaction, improving intuitiveness, and enhancing user engagement. The process was consolidated onto a single screen, reducing the interaction steps to just 7 taps and making the feature more user-friendly and efficient. Post-enhancement feedback from users was overwhelmingly positive, appreciating the reduced interaction steps and the cohesive, intuitive design.
